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Neitzel explained that while many put the responsibility and focus of fertility on women, the matter is really one of global health that impacts anyone who wants a family. вЂњSo we customize a fertility benefit for employers that can include financial, medical and emotional support as individuals or families pursue parenthood.вЂќ вЂњItвЂ™s our mission to make fertility care accessible and affordable regardless of age, race, sex, sexual orientation, gender-identity and geography,вЂќ Neitzel explained. вЂњThe silver lining of the pandemic, in my mind, is it really accelerated the need and responsibility for companies to pay attention to this,вЂќ Dragovich said.Д¬arrot Fertility works with companies globally, but its chief human resources officer Leslie Neitzel is based in the Triangle. Pendo offers its employees $2,500 that can be used for fertility treatment, prescriptions, gestational carriers, adoption and more. If youвЂ™re a company that says вЂwe offer medical and dentalвЂ™ good-luck getting the best talent,вЂќ Pendo Chief People Officer Kelli Dragovich said. The global fertility-benefits provider connects employees of participating businesses with IVF, donor and gestational carriers, egg and sperm freezing, and adoption agencies.

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In February, Raleigh-based software improvement company Pendo hired Carrot Fertility. That number jumped to 36 percent in 2021, according to data collected by asset management firm Mercer. In 2020, just over a quarter of large employers covered in-vitro fertilization. It's part of a strategic business decision to retain and attract workers in a moment where demand far outweighs supply.

Benefits to support fertility and help employees start a family have historically been offered by only a small slice of employer-sponsored health care plans, but thatвЂ™s changing.ДЄ Five on Your Side investigation found many of the largest employers in the Triangle are expanding their benefits in this arena. Tuition reimbursement, paid volunteer days, even in-office kegs вЂ“ the list of perks companies are offering to keep workers happy these days is long.